Business Skills

Every business, including dance and drama schools, strives to grow and attract new clients. The goal of your marketing is to entice new students to sign up – but how is this best achieved?

Website and Search Engine Optimisation
When someone is interested in dance lessons, they will most likely turn to the Internet, usually searching for “dance lessons in [area they live in]”. It is therefore important for your dance school to have a well-designed, easy-to-navigate website that comes up high in search engine results. As well as having all contact information and pricing, it should have testimonials and videos, allowing prospective students to see what they would get if they signed up to your school.

Social media
Twitter and Facebook are two of the best social platforms for dance teachers and should be used regularly to inform, engage and entertain existing and potential students (remember more often than not you are targeting their parents!). You will need to dedicate a certain amount of time each day to keep on top of your social presence, and you should ensure you are following relevant people/companies and sharing relevant posts.

GDPR (Data Protection)
Once your new students sign up our online course introduces the GDPR and explains the key compliance obligations to ensure that your Dance School is compliant and manages their data appropriately.

At a fraction of the cost and fraction of management time than you’d expect, our business skills online training has the added bonus of a minimal loss of productivity because it’s really efficient and flexible.

Please note that listed course prices do not include VAT.

*The course duration is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions.

A CPD certificate will be issued for all of our CPD/ILM/Laser awards/Institute of Hospitality approved courses on completion.