Every business, including dance and drama schools, strives to grow and attract new clients. The goal of your marketing is to entice new students to sign up – but how is this best achieved?
Website and Search Engine Optimisation
When someone is interested in dance lessons, they will most likely turn to the Internet, usually searching for “dance lessons in [area they live in]”. It is therefore important for your dance school to have a well-designed, easy-to-navigate website that comes up high in search engine results. As well as having all contact information and pricing, it should have testimonials and videos, allowing prospective students to see what they would get if they signed up to your school.
Social media
Twitter and Facebook are two of the best social platforms for dance teachers and should be used regularly to inform, engage and entertain existing and potential students (remember more often than not you are targeting their parents!). You will need to dedicate a certain amount of time each day to keep on top of your social presence, and you should ensure you are following relevant people/companies and sharing relevant posts.
GDPR (Data Protection)
Once your new students sign up our online course introduces the GDPR and explains the key compliance obligations to ensure that your Dance School is compliant and manages their data appropriately.
At a fraction of the cost and fraction of management time than you’d expect, our business skills online training has the added bonus of a minimal loss of productivity because it’s really efficient and flexible.
Please note that listed course prices do not include VAT.
*The course duration is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions.
A CPD certificate will be issued for all of our CPD/ILM/Laser awards/Institute of Hospitality approved courses on completion.
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Facebook is the world’s largest social network. With over a billion users it’s very likely that a proportion of your target customer audience will have a Facebook account. This course will look in detail at the use of Facebook as part of your marketing activity. -
The General Data Protection Regulation (GDPR) is designed to strengthen and unify data protection principles for all individuals within the European Union and the European Economic Area. The GDPR is an incredibly important change to data privacy regulations. Understanding its correct implementation is vital for all UK businesses and organisations, particularly for staff who regularly deal with personal data. This online Introducing GDPR E-Learning course is designed specially for those front line staff and provides a clear introduction to the main elements of the GDPR, including compliance and the consequences of non-compliance. The Introducing GDPR e-learning course explains the roles of key players – Data Protection Officers, Data Controllers, Data Protection Leads and Data Processors and covers the main categories of personal data, along with the six lawful bases for processing data, and how to audit the data your organisation holds. Other topics examined include the Seven Principles of the GDPR and the Eight Rights for Individuals, along with the importance of your Privacy Policy – how to construct one, and how to use it effectively when dealing with data subjects. Finally, there’s important information on data breaches; how to avoid them, what to do if one is discovered and how to file a breach report.Introducing GDPR Modules
Introduction Data Processing Types of Data Data Subjects’ Rights Data Breaches Approved by CPD – Duration 60 mins* -
LinkedIn is a very valuable tool to find the key decision makers within certain companies. It’s used for finding the best point of contact, gaining familiarity with their background before a call or sales pitch and a lot more. Find out how it can be used to enhance your business. -
Right now, potential customers will be searching for your products and services ‐ and if they don’t find their way to your site, you could be deferring them to a competitor. Imagine if your website could rank above your competitors’, using the kind of search terms that turn your visitor traffic into revenue. When it’s done well, search engine marketing can give search engines exactly what they need to put your website in a prime position on Search Engine Results Pages. The key is understanding what search engines need ‐ and since 90% of all searches in the UK are via Google, this pretty much means understanding Google. This online Search Engine Optimisation E-Learning course will explain the proven techniques that will help you reach and maintain the number one results spot. This Search Engine Optimisation for Business E-Learning course is a great induction course in relation to using Search Engine Optimisation for your Business needs as it covers a wide range of topics in some detail.Search Engine Optimisation for Business Modules
Introduction to SEO Link Building On‐Site SEO Social Media as part of SEO Local Search Pay Per Click (PPC) Approved by CPD – Duration 80 mins* -
The internet has changed our lives both personally and commercially. The boundaries between personal and business communication are now much less defined. Three-quarters of us in the developed world use the internet and Social media has become a serious business marketing technique with over 90% of businesses with an in‐house marketing department using social media for marketing and committing up to 20% of marketers time in that direction. So far as your social media audience is concerned, 43% of people aged 20‐29 spend more than 10 hours a week on social media sites. The starting point in any social media activity for business is your website or microsite and your social media activities will invariably be referencing this site so the first measurement of success in your social media activity will be the traffic you’re generating for your site through social media channels. This Social Media for Business E-Learning course is a great induction course in relation to using Social Media for your Business needs as it covers a wide range of topics in some detail. This Social Media for Business E-Learning course is designed to assist people in business to understand how social media techniques can be used as an effective business marketing tool. The online Social Media for Business course objective is to provide sufficient information to enable you to develop a social media strategy for a business and implement that strategy personally or through the informed engagement of third party specialists.Social Media For Business Modules
Introduction What is Social Media? Introduction to POST Methodology Websites and Microsites Facebook LinkedIn Twitter Blogging Video Bringing it all Together Is Social Media Worth It? Approved by CPD – Duration 100 mins* -
Twitter is a social media platform that is used by a wide range of people, from celebrities, who use it to communicate with their fans to companies and brands who can use it to engage their customers and attract new ones. This courses will look in detail at the use of Twitter as part of your marketing activity. -
The Management of Health and Safety at Work Regulations 1999 requires all employers to have a Health and Safety Policy and undertake a General Risk Assessment appropriate to their business.
Working Together to Safeguard Children (2018) requires all providers working with children, young people and vulnerable adults to have a Safeguarding Policy in place.
The Data Protection Act 2018 is the UK's implementation of the General Data Protection Regulation (GDPR) and requires you to outline how personal data is processed within your school.
It is also good practice to have an Accident and Illness Policy, Complaints and Equalities Policy in place.
Our online tool makes this process as easy as possible. Just complete the questionnaire and your comprehensive document pack will be emailed to you within minutes, covering all aspects of operating a UK-based Dance and Drama School.
This comprehensive Dance and Drama School business pack includes the following documentation;-
- Statement of general policy and arrangements
- General Risk Assessment
- Car parking and External Safety
- Staff Training
- Student Welfare
- Viral Illness and Infectious Diseases (including COVID-19)
- Venue – Spaces/Studios
- Delivery of Classes
- Pointe Work (Note: this section is only relevant if you specifically teach Pointe Ballet Work)
- Singing (Note: this section is only relevant if you specifically teach Group Drama (Musical Theatre Based), Group Singing, and/or Individual Singing Lessons)
- Policy and Procedures on Safeguarding Children & Adults at Risk
- Statutory and legislative frameworks
- Terminology and Definitions
- Overview and Responsibilities
- Responding to a safeguarding incident or concern involving a child or adult at risk
- Reporting a safeguarding incident or concern
- Further advice and guidance
- Recognising and Responding to Abuse
- Code of Behaviour and Good Practice
- APPENDIX 1 - Reporting Suspected Abuse - Confidential Recording Sheet
- NEW - General Data Protection Regulations 2018 Policy
- NEW - Accident and Illness Policy
- Minimum exclusion periods for infectious diseases
- NEW - Complaints Policy
- NEW - Equalities Policy
Once you have received your Document pack you can update it at any time as things change using the link in the accompanying email.
Click below to purchase your Comprehensive Dance or Drama School Documentation Pack.
Following purchase please follow the link in your confirmation email and complete the Questionnaire. Your Documentation Pack will be emailed to you within 15mins of submitting the Questionnaire.
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